If you are not currently using Visual Content – images and pictures – on your blogs and social media, you are missing out!
It is important to use Visual Content, Images, Pictures, and… because:
You will get better results! If you use pictures and images in your blogs and social media posts, and readers are more likely to linger on your post and read what you have written.
Also, adding videos, infographics and other forms of relevant visual content to your website will improve your traffic and page view.
What is visual content?
Videos, Infographics, images, and pictures are some examples of visual content
Why are Images and Pictures so Effective on Blog Posts and Social Media?
As the old saying goes, “A picture is worth a thousand words.”
Visual content gets more attention because it transmits faster to the brain and creates a strong link in our mind.
90% of the information that enters the brain and practically 93% of all human communication is non-verbal. Therefore, using images and pictures will engage the visitors on your website, blogs and social media posts.
Keep in mind that most people are too busy to actually read text these days, and they mostly browse online, and images and pictures are the best way to capture their interest and encourage them to read your message.
So, adding images and pictures to your blogs and social media posts will increase the number of views and create more engagement with your audience, which results in a higher number of shares, likes, tweets, etc.
Also, adding videos, infographics, and images to your website will generate more website traffic and page views.
Of course, the the biggest challenge for most entrepreneurs and solo-professionals is keeping up with all the Social Media images sizes on Facebook, Twitter, Linkedin, Instagram, YouTube, and Pinterest.
Other challenges are finding, editing, or designing relevant images and photos that stand out.
Of course, there are many editing tools and resources available for purchasing stock photos, editing pictures, and customizing your images.
Also, you can hire a freelance designer to customize the right image or photo for your business.
In most cases, if you are using an image or designing your own, you must consider the copyright laws and the fair use act for online images and photos.
Here is a great infographic – the 12 reasons for using visual content – images, pictures, videos, and infographic created by Digital Marketing Philippines.
Are you using visual content to engage your ideal clients? What are your results? Add your comments below.