Are you looking to find more clients to grow your business? I often talk about the “warm letter” as a powerful way to enlist the help of your current network of friends, family and colleagues. Most people know about 250 people before they even start networking. That’s a lot of contacts! Think how fast your business could grow if they all knew about what you are doing and how they could help.
One frequent question I get about the warm letter is, “Do I have to send a letter to everyone I know?” You may have certain friends or family members who you just don’t want to send this letter to. Maybe you think they wouldn’t be open to what you are offering or they are a bit more negative in the spectrum of things.
If you want to find clients, but the idea of sending the letter to these negative people is holding you back, the answer is simple. Do not send those few people your letter! They probably wouldn’t send you clients anyway right? Don’t let a few family members or friends prevent you from sending out warm letters.
Now, this is not permission to remove huge amounts of people from your list. That would shrink your network and the possible referrals that could be generated. Most people you know will be happy to hear from you and many will want to help.
The warm letter was an amazing referral source for me when I was starting out. You’ll be surprised who sends potential clients your way and how well this method to find clients works.
You can even add a P.S. at the end of the letter with a suggestion to sign up for your newsletter. You can say something like, “If you want to find out more about what I do and get some free strategies, go here and sign up. I’d love your support.” Don’t be afraid to be bold if you are coming from a loving place. If you’re loving, you can be bold – at least that is how I live my life.
Your Client Attraction Assignment
Have you gathered your list of people yet to create your database? Include people from all aspects of your life. Here’s a suggestion of groups to reach out to:
- Close family
- Extended family
- Exercise buddies
- Church members
- Volunteer friends
- Previous co-workers
- Current co-workers
- Soccer parents
- Networking connections
Add up everyone and see how many contacts you have to send your warm letter and find clients.