What’s Your Business Model?

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Do you know your business model? If you’re not sure, you’re not alone. Many business owners are clueless when it comes to this topic!

Simply put, your business model is how your business makes money. You can think of it this way: what exactly are people paying you for? (Without paying customers, you have a hobby, not a business.)

It’s important to emphasize that your business model must be proven. There’s no need to reinvent the wheel here! To find a proven model, simply take a look around at others who are highly successful in your chosen industry. How does their business make money? What income streams are they incorporating? What are they selling?


For example, my business is primarily an information product based business model. With this model, a business owner makes money as a teacher, expert or coach, and builds their brand by delivering information and advice in the form of products, one on one coaching, workshops, online programs, books and more.

The business owner offers solutions to a particular problem, and clients and customers pay them for it.

Here are some additional examples of what your business model could look like:

You sell:
o    A one-on-one service
o    A group service
o    A standard physical or digital product
o    A customized physical or digital product

Advertisers pay:
o    To be positioned in front of your audience

The customer pays:
o    For leads or referrals (for example, affiliate marketing)
o    For your talent (for example, hosting, speaking, acting, etc.)

Just as my model is, your model could be a combination of all of these.

Ultimately, you make the rules here, but it’s smart to follow a proven model that plays to your strengths.

It’s also helpful to understand your business’ sweet spot. How do you find that sweet spot? It lives at the intersection of who you most want to work with, what you most want to deliver and what your client or customer most wants to buy.

If you’re having trouble getting people to invest in your products and services, take a step back and make sure you’ve done your research. Are you selling something they truly want and would pay for? (Not just what you think they need.) Do you have the evidence to back it up?

What you think they need is irrelevant; it’s what they will PAY for that really matters.

As you can see, several pieces have to come together to form the business model puzzle. Fortunately, with a little research and looking to others who have paved the path before you, you’ll be on the right (and most profitable) track to business success.

Christine Gallagher

Christine Gallagher is founder of ShesGotClients.com, a company dedicated to teaching women entrepreneurs all over the world how to use authentic relationship marketing and online strategies to attract raving fans, enroll more clients, and enjoy more income and freedom in their business, all while sharing their gifts and their message in a much bigger way. Christine was recently featured as a social media marketing expert in Newsday and in the book Get Scrappy: A Small Business Owner's Guide to Marketing On Less, as well as profiled as one of "16 Brilliant Business Minds on Twitter" by The Huffington Post. Learn more about Christine, her products, programs and courses at http://www.shesgotclients.com/

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