When you are looking to build your practice and get clients, there are a number of effective ways to improve your closing rate. However, one thing that can really tip the scales in your favor is to crush them with social proof! Now when I say “crush them” I mean to do this lovingly. You want prospects to begin to trust you because people do business with those they know, like, and trust. This is how you get clients.
Testimonials from happy clients help people feel more secure when making the choice to work with you. Happy clients praising your work and process let others know you can help them solve their problem too.
If you want high paying clients, look at what I do online with video testimonials. Not only do we put them on the website, but I also use them on online social networking services.
The more you share your clients’ success stories, the more impressive and convincing your work becomes. And video is the strongest form of social proof. It’s really compelling. Find a way to get together with your clients in person and ask, “Do you mind talking about your experience and how pleased you are about it?” This kind of testimonial will get more clients.
Of course you can use written testimonials as well. I also recommend that you ask testimonials in a certain format. Have your client talk about how things were before working with you and how things changed for you afterward. This formula can make a big impression and points out what really works with you and your system. Oh, and be sure to ask for a photo to include with the testimonial.
So, when I say “crush them” what I really mean is to share loads of social proof so prospects feel more certain you can help them. It’s not about bragging, it’s offering the solution they are seeking.
Have you started collecting testimonials yet? If not, it’s time to get started. Video testimonials are great because they are so compelling and engaging. Don’t worry about making them look super professional. The spontaneity adds to the video’s believability. Commit to getting testimonials, even written ones from every happy client to build your social proof and get clients.