I am a big believer in using social media like Facebook, Twitter and LinkedIn to connect with more people and add value. To leverage these tools well requires a mix of status updates to accomplish three things:
1) add value
2) build relationships
3) share your solutions and offers
Use a variety of messages.
For this post, I’m going to talk specifically about Twitter, but the same idea applies to all social media platforms. You want to send out a mix of tweets to make things more interesting. This list is just some of the types to consider:
– A famous quote to inspire
– A quote from your own book
– A quote from something that you’ve been reading
– Something funny
– A YouTube video you liked
– A contrarian statement to stir people up and get them talking
– A blog post or article you wrote
– Something personal – what you had for dinner or a fun place you visited
– An upcoming program or a product
Varying the messages ensures that you won’t turn people off when you do promote your materials. Think about it this way – if you were in a relationship with somebody you met and they were constantly trying to get you to buy something, it would be a huge turnoff right? Social media is also like reading a magazine. If it’s all ads, you wouldn’t want to read it right? There has to be enough value that relates to who you are, so when the ads show up, you don’t mind.
Social Media Attracts New Clients.
Once, at meeting, I asked everyone in the room who had found me on Facebook or Twitter to raise their hand. About 10% of the hands went up! Those people would never have found me if they hadn’t seen me on social media.
The key is to build a relationship and to not look at it like you are selling. You are actually being of service. If you believe in your products and programs and created them to help people, then it is your divine duty to not be stingy with this resource. Get well known so you can share your solutions with as many people as possible who are up at 3:00 am struggling with what to do.
Your Client Attraction Assignment.
Prepare some of your social media in advance to make things easier. Create a spread sheet for your upcoming posts with a day-by-day calendar. As you find quotes to share, save them on the sheet. Write posts to announce your programs in advance as well. Plan what days to share each item. Then supplement with spur of the moment posts like something personal, videos or articles you find, or retweet or “Like” someone else’s message on Facebook.