Looking for quick ways to build business and bring in extra cash? Once you get your practice rolling, one of the easiest ways to do this is to look for opportunities that I call, “Money on the Table”.
I don’t mean to highlight what you haven’t done. Yet, sometimes, the places where you haven’t followed up offer the strongest opportunities to earn income quickly and build business.
For example, if you went to a networking event and had some really great conversations, but haven’t followed up with those people– that’s an easy opportunity. If you had a lead someone gave you, but you didn’t connect, make time now to do so. Everyone has a few situations that might not have come to closure and that’s where money has been left on the table. You can potentially capitalize on these things right away and convert them into money without a lot of time and effort.
1. People you didn’t close. If you’ve had get acquainted sessions with people who didn’t sign up, these people are a good bet to become clients. Since they know about your service, have expressed an interest, and you’ve already had the conversation with them, consider them to be “low hanging fruit” which is easy to pick! Follow up with them to find out if they are ready now or new circumstances make it possible to sign up at this time. Also, anyone who has said, “That sounds interesting,” but you never had the conversation with is worth talking to again.
2. Products that can be relaunched. Maybe you created a product in the past that could be updated or refreshed. This is something that you have already invested time, money and effort in, but with a little work, could be offered again to your list. This is considered money on the table because the majority of work has already been completed. Relaunching a product takes much less effort than creating something from scratch and can really work to build business.
3. Follow up with a Joint Venture partner. Have you started a JV conversation with someone, but never executed the program together? Since you’ve already made the connection, this too can be money on the table. It’s especially true if you can deliver a program that has already been developed and you can just deliver it to your partner’s list and share the fee. That is certainly an easy way to bring in some profits quickly.
Your Client Attraction Assignment
Where have you left “money on the table”? Think about who you have spoken with, leads you’ve gotten and networking events where you met new people. Create a list of the low hanging fruit and other opportunities that wouldn’t take that much time and effort to move on and generate some fast and easy income.