Your website is more than an electronic brochure with your compelling story and information about your products and services. If it’s well designed and set up, your website should be a client generating machine! Here are three simple strategies you can implement to help you generate a lot more clients easily.
1. Set up an opt-in box to capture visitors’ names and email addresses in exchange for your Irresistible Free Offer. I have gotten so much mileage out of the free audio CD I offer on my home page by doing just this. When you have a juicy offer that people can get by simply entering their name and email address, you are on your way to building your list quickly.
2. Get your blog going. Come up with ways to send people there to read it. Put a note in your ezine about your blog content. Or post a video and send an email with a link encouraging readers to watch it.
An active blog also helps you with search engine optimization to improve your website’s ranking. Google likes websites that have frequently updated content and this also gives you a chance to build in those important search terms people use most.
3. Focus on creating an authentic relationship with your web visitors. Adding great content with high value makes a huge impact, sets you up as the expert and builds your connection with people. As you continue to be authentic and share what you know, people will become comfortable with you and raise their hands when they are ready.
Your Client Attraction Assignment
If you are on a tight budget, ask around for a good webmaster who works inexpensively. Or check out www.elance.com or www.odesk.com for cheap resources to help you shift your website into a client generating machine.