Most solo professionals like coaches, consultants, accountants, trainers, real estate, and financial advisers know that it is difficult to stand out in the market and compete with established businesses. In addition, they lack marketing expertise required to attract the right type of clients
If you are a solo professional, then you know the challenges related to starting your business and attracting clients. On the other hand you love what you do and would like to create a business that is aligned with your desires.
The first step is to become completely clear in what you are doing and who you want to serve. Clarity in what you are doing and why enables you to define:
- Who your customers are
- What are the specific services that they need that you can provide?
This is essential to direct your efforts in the right direction and look for clients that need and want your services. In addition, it makes it easier for your clients to know what you do. For example, Instead of being an accountant, you specialize on helping service professionals who don’t have time to manage their billing and looking for a way to automate their system. Or instead of being a life coach helping everyone with personal problems, you focus on helping women over 30 who are struggling to attract the right relationship. You can learn more about defining your niche by reading the following blog: “Defining your Target and Niche market in 4 easy steps”
With this simple step, you have separated yourself from your competition and you can connect with the right clients easier. Also, your clients are clear about what you do and they can refer you to people who need your services.