I have a quote I’d like to share with you today and it goes like this, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” This quote is just perfect for this week’s strategy about how you make your clients and customers feel. I call it The Yummy Experience Process.
Over time I’ve realized something about the human race: every single person on Earth loves to feel like they are significant. They want to matter in the eyes of others. We all want to feel loved. When you can make your clients feel special, they like being around you, which then makes them want to work with you.
Every single person on Earth, including your clients, loves to feel significant.
Right now, your clients feel good because YOU make them feel good, by your presence, your energy, your gestures and the way you talk to them. As your business grows and as you aspire toward a more scalable business model (perhaps even taking you out of the picture over time), you want to do everything you can to maintain the connection your clients and customers feel.
Your Client Attraction Assignment
Start by listing all the ways you currently make clients feel special—from the beginning to the end of their journey working with you. Then list all the ways you can begin to systematize and automate the way you make them feel at each “touch point” in your relationship. Put them in chronological order and document them in detail so that anyone on your team can implement each step and replicate a yummy experience for your clients as your business begins to grow and expand.
Ensuring your clients and customers always feel special, even when you can’t personally be there for them, will bring about a huge shift in your level of client retention and the years that people stay with you happily and provide referrals. Best of all? It feels amazing.