Having a video on your homepage brings your connection with visitors to another level so you can attract clients more easily. When prospects come to your site and click on the video, they get to see who you are, which is huge. As you know people do business with people they know, like and trust. Video facilitates the start of a relationship.
To get the most from your video, here are my recommendations:
1. Hire a Professional Videographer. You might think this is too expensive, but you only get one chance to make a first impression. To ensure a quality presentation, working with a videographer makes a big difference because he knows about:
All of this creates a far more professional looking production to attract clients. The teleprompter makes things so much easier because you don’t have to memorize your script. You can read from the teleprompter in a conversational manner with a little practice, so it won’t be distracting to your viewers and will still allow you to come from a place of authenticity. This investment is worth every penny.
2. Focus on Your Irresistible Free Offer. Keep in mind what you want the viewers to do. I call this your Most Wanted Response and their Most Wanted Action. For my homepage video, I simply wanted viewers to request my free CD. This is what my video is still all about. You want to drive people to whatever your irresistible free offer is to attract clients.
3. Keep the Length Only 60-90 Seconds. Shorter is better when it comes to video. If you can edit your script down to a minute or so, you have the best chance for people to watch the entire video. This is a place where less is definitely more.
4. Infuse Your Presentation with Personality. If you want people to get to know you, make sure you allow them to see who you are. Show off your personality to differentiate yourself from others who offer the same or similar products and services. Again, this relates back to people doing business with those they know, like and trust. Let viewers see your warmth and desire to help, so they connect with you quickly.
Your Client Attraction Assignment
Thinking about making a video? One thing that can really help is to see what your competition has done with video. After viewing several, you’ll get a better idea of what you want to say and what you want to avoid as well. Then, get started! Don’t put this off because today, more than ever, video helps you market more effectively and attract clients.