A common question that clients ask me is “How should I produce my home study kit? Should I print it and then do the fulfillment myself or use a fulfillment house?”
I have to admit that I don’t always answer this question directly. Instead, I take a step back and look at the bigger picture to help make sure this is the next best step for your practice.
How Big Is Your List?
The first question I’d want to ask if you are getting ready to sell your home study course is how big is your list? The reason why is because if you don’t have at least a list of 1,000 people, you might not be quite ready for this step. From my experience, when your list reaches a thousand, that’s the tipping point for sales and when you start to see results. Prior to this, focusing your business on the one-on-one clients is the fastest path to cash.
For example, let’s say you sign up a client for $1,200. Now, compare that sale to what it could take to sell one home study course at $150. What it takes to get that one client costs a lot less money. It could take $1,200 just to sell one home study course or more with the shopping cart, website work, printing, etc.
The Fastest Path to Cash.
In the early stages of building your practice, it’s more profitable to focus on the one-on-one clients while you are building your list. A lot of people see us as information marketers and advice givers with home study courses and they want to do that too. However, you need a list as well as income from some other source in order to do this effectively.
Start with a Downloadable Product.
That being said, if you do have an information product you are ready to start selling, I recommend that you create it as a pdf downloadable product. This way there is no production cost for you and no shipping costs for your clients. That’s how I sold my home study course for the first year. Then when your income and your list build, you can invest in making a physical product, raise the price and sell it that way as well.
Your Client Attraction Assignment.
What are you doing to build your list to 1,000? You can collect names at your speaking gigs, create a free irresistible offer for your website, or provide a free teleclass. Come up with your plan to build your list and then implement those items to gain the traction you need to sell a home study course.