Welcome
Does Your Web Copy Survive a 5-Second Scan?

People are busy, and in the digital age, they have more messages competing for their attention than ever before. Make sure your target audience…

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Marketing Like a Mind Reader

Sure, you probably don’t have the gift of clairvoyance. But your business message should still read as if you know your clients down to…

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The Art of Making a Connection
marketing tips for coaches and consultants

Invoking an emotional response within prospective and current customers is a delicate craft, not a hard science. You can analyze your market and have…

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4 Telltale Signs Your Web Copy Is Missing the Mark

Though communication is the very reason why websites exist, you might be surprised how often web copy goes awry in delivering a clear message…

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Does Your Web Copy Have an Ego Problem?

It might be human nature to talk about ourselves, but by that same nature, your prospective clients want to hear about themselves. Specifically, they…

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