Welcome
Can Your Clients Find You?

If you’ve decided to include web copy as part of your overall marketing strategy, you probably understand the basics of using keywords in your…

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Does Your Web Copy Survive a 5-Second Scan?

People are busy, and in the digital age, they have more messages competing for their attention than ever before. Make sure your target audience…

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Spam-Proof Your Email Campaigns

When you check your inbox, chances are it takes you precisely two seconds to decide what you delete and what you read. Without ever…

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Marketing Like a Mind Reader

Sure, you probably don’t have the gift of clairvoyance. But your business message should still read as if you know your clients down to…

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Incredible Coach-5 Tips for Sharp-Shooting Sales Copy

5 Tips for Sharp-Shooting Sales Copy Tired of missing the mark with your sales copy? Think of your sales copy as an online, text-based salesperson…

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Are Your Headlines Click-Worthy

Are Your Headlines Click-Worthy? In online marketing copy, your headlines have to do more than introduce the content of a blog post or article….

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The Art of Making a Connection
marketing tips for coaches and consultants

Invoking an emotional response within prospective and current customers is a delicate craft, not a hard science. You can analyze your market and have…

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