Has this been happening in your business? When you first started out, getting clients seemed to flow for you. You connected easily with people as you met them and seemed to find prospects anywhere you went.
Now a few years into building your business, your pipeline has slowed and client attraction feels more difficult. You aren’t sure why this is happening and this puzzle may be getting you down.
To tell you the truth, encountering this slowing down of new clients is actually very normal. I hear this all the time from students. It not only happens with people in the first couple of years of business, but also 10 or 20 years down the road.
There are two big reasons why this change occurs:
1. You Stopped Doing Some Essential Marketing
At first, you were very excited about what you were doing. From that place of enthusiasm, you talked to everyone about your business. Be super honest with yourself and look at the number of people you invited to do a Get Acquainted Call with you over the last few months. You will probably notice a big drop versus when you started. It’s possible that you’re not asking people to participate in this part of the sale process as frequently at this point.
2. You’ve Lost Some of Your Original Passion
Another thing that happens to the small business owner is your passion can shift too. You may get distracted by the new “shiny objects” you learn about or decide to chase after. Or maybe, you simply aren’t as connected to the excitement that launched you forward. As time has passed, that passion has diminished and you have lost touch with it.
Reconnecting with your original passion can definitely reinvigorate your business.
– Keep in mind the reason you started doing this work
– Think about the clients you have already helped
– Remember the solution you have that your clients need
Think about the core marketing elements you counted on when you began. What used to work that you have abandoned or haven’t done in a long time? Make a list of what worked in the past and then start doing those very activities again. Then, watch your pipeline grow again.