Social Media – How to Harness the Power of LinkedIn

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Welcome to another episode of IncredibleTalks with Mike Rafati!

Optimizing your linkedin profile is important for your business, but there are so many things that you must remember.  So, I asked the Linkedin expert Debbie Saviano to share some of her tricks with us. In this call you’ll learn: The value of Linkedin and how to Maximize it for Your Business.

  • WHY LinkedIn can Elevate You and Your Business
  • The 3 most important Features of an effective LinkedIn Profile
  • How to Follow Up & Connect as a Digital Leader

Listen to The Interview Here:

About Debbie:

Debbie Saviano loves People • Travel • Teaching • Adventures and Social Media! Life is about Seizing the Moments and Connecting with others and Social Media is the Ideal venue! Debbie spends her time Helping Professionals “Take Action and Create an On Line Presence”! Building• Nurturing & Maintaining Relationships is the Key and Debbie’s area of expertise is LINKEDIN! With a background In Education and a degree in English, History and Psychology, Debbie implements a practical approach to Social Media. Debbie started out her 1st career driving a yellow school bus and retired after being a Principal of 5 campuses. Talk about “Connections and Relationships”! Debbie Speaks around the Globe and Navigates the Virtual Highways, showing others how to connect – Engage and Relate to those they Serve.

Interview Summary:

Why is LinkedIn so important? LinkedIn is important for business owners because all other businesses are there, and it has become the leading global network for professionals. Why is LinkedIn so powerful? It is easy to navigate – we know what we get when we go there. Also, we see all the information we want in an easily readable format. What are 3 areas that we need to pay special attention to on LinkedIn?

  • Your headshot. You want to make sure you have a profile picture and that it is a professional looking photo of yourself.
  • Your title/headline. You want a headline that speaks about what you do and how you help your clients.
  • Your contact information. You want potential connections to have an easy and effective way to get hold of you

In general, to get the most out of LinkedIn, you want to complete your profile with as much information as possible. What do you need to put in your title section? You want to tell people how you can help them. Also, you want to put a few keywords related to what you do in there. You can also put a few characters and icons to separate keywords and help people absorb information better. How about the summary section? Most people read the summary, so after reading your summary and headlines, people will contact you. However, people may not try to initiate any further contact. Your summary is the place where people will make their decision whether or not to contact you for more information. How effective is to put your blogs on LinkedIn? Most platforms want you to stay with them, and you will earn more credibility if people can find you on LinkedIn and see your blogs. Add your skills: It is important for people to see your skills and this is a chance for you to showcase what you bring to the table. Endorsements are important. They help to really highlight your skills and experiences. When you have your skills listed and people endorse you, then you earn more credibility and authority. The Interest section is also important. You want to connect and work with people that you like and trust. How do we use our profile to engage with people? Accept invitations and start talking to people, send a response to people, and offer to endorse them. The other thing you can do is to comment on posts, other connections’ comments, and group discussions. Those are the best ways to get people to see your profile . Go ahead and optimize your linkedin profile today.

Here is how you can Contact Debbie Saviano:

Just search for Debbie Saviano on social media or go to her site

What is your current favorite book?

Freak show by Chris Rogan

What is your favorite business tool?

Canva.com – build headers and banners for social media

Final Golden nugget

Don’t be afraid, take baby steps and start playing – try periscope and maricap.

Mike Rafati

A. Mike Rafati specializes in coaching and mentoring conscious individuals and heart-centered entrepreneurs who want to follow their dreams and create successful businesses that are aligned with their passion and purpose, helping them to make money doing what they love, create a fulfilling life, and make a greater impact in the lives of others. For more information visit: http://www.incrediblecoach.com/ http://www.mikerafati.com/

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