“Easily attract clients from speaking gigs with a proven formula and a step-by-step system that works.”
If you have been out there giving presentations, then you want to know how to maximize the number of clients you can get from each free talk. This is how I did it for many years.
1. The set up
Start your talk with your compelling story and introduce yourself. Then explain what you will be talking about so people have an idea of what to expect. This helps the attendees feel comfortable and at ease with what is coming up.
2. Collecting contact information from attendees
Next, say something like, “I want to give you the formula for ____ (one thing you do that people really want – I used to offer the formula for your elevator speech) and if you want to receive notes from today’s session, here’s a clip board to put your first and last name, email, phone, type of business and if you’d like to receive my free _________ tools (I used to say free Client Attraction tools) by email check “yes” on the form.
Ninety eight percent, if not virtually a 100%, would check yes in the free tools column, which is your ezine of course.
3. Plant the seed that you are for hire
Weave client examples into your talk throughout the presentation to let them know you are for hire without saying it directly. Share examples that are closely related to what the people in the group do for a living when you know what that is. I call this “Suggestology” – you suggest that you are for hire and they can work with you without saying “I would like you to hire me”. When you give a client example, be sure to explain the issue the person was having as well as the results you helped him or her achieve.
4. Wrapping up with a soft close
At the end, add a quick sentence saying, “Hey I’m really approachable and accessible. If you are wondering whether something like this can work for you, just give me a call. Let’s set up a get acquainted session to see if I can help. Or come to me at the end of the talk and I’ll be happy to set something up with you.”
This is exactly what I did at my free talks and it worked so well, I’d often get five or six clients every time.
Your Client Attraction Assignment
If you haven’t been getting the clients you want from speaking, now you have a proven system to follow that will make a big difference. Be sure your signature talk has these four elements.
I recommend creating a library of client success examples with variety of problems and solutions. You may want to have examples from the different professions you serve, an assortment of issues you have helped resolve, or goals you have helped clients achieve. Update this library on a regular basis, so you’ll be ready when you need these case studies for your next speech.