Using video is a very effective strategy to attract clients. Video gives prospects a sense of who you are and what it would be like to work with you.
Some of my students tell me they feel more comfortable writing out a full script for their videos. Without a written script, many feel they fumble or forget important information. They want to use the script to be sure they cover all the points in order so what they say makes sense.
In my own experience recording video, I often wanted to use a teleprompter. But, I often found that a bunch of additional problems cropped up working with the teleprompter including:
– It took a while to write the script and get it right
– It didn’t sound authentic when I read from the script
– I wanted to change the script during recording because it didn’t sound right
– It took to time to reload the script and start over again
What I discovered was that a short video of a minute or two could sometimes take three hours of production time! So I put away the teleprompter. The next stumbling block for me came up when I tried winging it. Sometimes I recorded many, many takes for just one video in order to get it right.
As time passed, I started to get more comfortable in front of the camera. Even still, occasionally I would forget a big chunk of information. My solution was to get a big index card, write my three to four main points with a sharpie big enough to read from a distance, and hang it just below the video camera.
Yes, you could see my eyes shift down momentarily to look at the card, but my voice sounded authentic from not being over-rehearsed. You’ll need fewer takes to get a good video because you’ll come across more naturally. Plus, you have your main points right in front of you to keep you on track.
If you still prefer to use a script, try this. To help get the details into my head for a short two minute script, I recorded myself speaking into my iphone. Then I would play it back several times while doing my makeup for the recording (or whatever you do to get ready). This would get the language into my head without reading it over and over.
By the time I got in front of the camera, the script had been drilled into my head, so I didn’t have to read live from the teleprompter. Overall, I have found the best thing is to be yourself. There’s nothing yummier to attract clients than when you are comfortable being yourself and sharing your brownies.
Have you been working on creating videos for your business? If you are not sure what to talk about, try looking through old blog posts, think about the big problem your clients have and the solution you offer, or answer common client questions. Video is a great tool to attract clients.