When you are networking, you meet lots of new people and collect business cards. A lot of people immediately add these new contacts directly to their ezine list. But, that is actually against the SPAM laws to do this without permission. So how can you get the new contacts on your list?
The key is your Irresistible Free Offer (IFO). Going back to what your ideal clients really need help with – the issue they would do anything or pay anything to get their hands on, this is what you want to focus on with your IFO. The offer can be a free CD like I offer on my website, an important checklist, or special report, an ebook or even an audio download.
The next step is to print that Irresistible Free Offer right on your business card. The back of your card is often not used but this is great advertising space and it’s free!
Now you can go to networking events and hand out this card with your free offer. And even better, as you start talking with people and making connections, you can find the natural place in the conversation where it makes sense to mention your free offer.
This is what I used to say, “I don’t know if you know, but I have a free offer on this topic. I’d be happy to send it to you and you can also receive a free article every week about this. Would you like me to send that to you?”
Once they agreed and handed me a business card, I’d write a big letter “E” on the back for “ezine” so I could remember to send them the free offer and add them to my list. It’s so simple and makes it easy to get permission to comply with the SPAM law.
Your Client Attraction Assignment:
To get comfortable finding those natural spots to bring up your IFO, set an intention to listen closely for these opportunities. Commit yourself to talking about your offer when you can. You may want to ask your friends if you can practice in a conversation with them. The more you talk about your IFO, the more comfortable you’ll feel, and the more quickly you will build your e-mail list through networking!
Remember, you are actually being of service when you share your yummy brownies with people.