Using video is an excellent strategy to attract visitors to your site and get clients. With video, people get to hear about your expertise, see how you speak, get to know you a bit and discover if they like you. In addition, using video to build an online presence can be very powerful as it provides many more search results about you and what you offer.
If you create a lot of videos that cover multiple topics, you may wonder how to keep them all organized without it requiring time and frequent updates. We used to have a dedicated page for videos including material for potential students, live footage from an event, testimonials and segments for the press. To tell you the truth, it became a logistical nightmare and needed too much updating to manage well.
Today, we simplified the management by creating a series of playlists. When we produce a new video, we just update the playlist instead of the pages on our site. It’s so much easier!
Every single video we create is uploaded and assigned to a playlist. Topics include:
– Business School Tracks (Growth, Leverage, etc.)
– Mindset teachings
– Marketing teachings
– Press Coverage
– Speaking, etc.
On our site, we have a link to the playlist for each topic. This way, we only need to update the playlist and when a visitor clicks on the video link on our site, they always get the most up-to-date videos for each subject. The playlist link varies depending on which website page a visitor lands on. So the page on speaking has clips of presentations and the page for testimonials has videos from happy students, which helps attract more clients.
We do keyword research to determine the best phrases that will get the most traffic with the least competition. Then each video is tagged and characterized with those keywords and the top descriptors people use to search for the topic. If they search using my nameor a subject I speak on, those videos will show up first in the search.
So whether your video strategy is list building, closing the sale or speaking to clients, the keywords and tags that are part of the video contribute to its relevancy online, and visitors end up viewing the related playlist. Your webmaster can help you figure out the best way to go about this for your site.
Are you using video as part of your marketing pie? Short videos make a big impression and help people get to know and like you. Pick the topics you want to be known for and make a few lists of video topics. Then one-by-one, write a script and start shooting. Before you know it, you’ll have playlists of your own. This works to improve your Search Engine Optimization and help you stay relevant online to attract clients.