Sometimes my students struggle with how to price their services. There might be a particular service or segment of your knowledge that you feel has more value. You might have an idea that you should charge more for this piece, but feel unsure whether that is fair. Here’s how I look at it.
Reframe How You Look at the Value of Your Knowledge.
You need to reframe how you are thinking about this. You are putting a price tag on the full value you offer. While this may feel awkward, this is how many businesses are structured and services are priced.
Deeper Knowledge Has More Value.
Your pricing strategy should reflect that some information is simply worth more. Think about how you will change someone’s life or business and how they will succeed with your help and knowledge. That is worth a tremendous amount to your clients. So, you need to be charging accordingly to reflect this value in order to attract clients or you run the risk of not being taken seriously.
Attract Clients with Multi-Level Programs and Pricing Tiers.
If you have different levels of valuable information to share, you can offer it in two or more parts or stages. Start with the basics of your program or knowledge at a lower price point so more people have access to it. Then, for those clients who want more on a particular topic, you come up with the higher level program that has absolutely everything covered and allows you to share your knowledge and expertise on a deeper level at a higher price point. Maybe it has audio recordings, transcripts, video, ebooks, exercises and worksheets. Worksheets are actually an amazing gift to clients because it helps them park all of their ideas and helps them work things out on paper. This way they can record their thinking and strategy all in one place. Anything that I do includes worksheets and exercises to firm up the learning.
Do you have an area of expertise that is worth more than the rest? Make sure you put the proper value on it and price it accordingly. When you have at least two levels of programs, beginners can get the basics of what they need. And your more serious clients get the advanced knowledge and details they need as well. This way, everybody wins including you. You’ll attract clients to build your business and get well paid for your services.