Deciding on a Niche is very important for service professionals. A Niche is the specific service or product that will satisfy the need of your target market. By identifying a smaller group of people and their needs, you can focus your efforts on providing better solutions with greater value.
It is difficult to be everything to everyone. Choosing a niche shows your specific knowledge and expertise in that field. Hence, you can stand out in your market by specializing and becoming an expert in your field.
Marketing your niche is the most effective way to market your services and products. However, so many service professionals ignore picking a niche. They are afraid that by choosing a niche they may be limiting their options. Yet, this is incorrect! Choosing a niche does not limit your future opportunities and you may always expand your market.
The key to attracting clients is by providing services and products that would help them deal with their most urgent needs. Most coaches, consultants, and other service providers are already serving their clients with services and products. Here is how they can use niche marketing to expand their market:
- Identify other urgent needs that your existing market wants to fulfill, and discover how you can fulfill those needs.
- Identify new market segments with needs that your existing niche can fulfill
You can find new opportunities by better understanding your market, and providing attractive solutions to address their needs and want. Also, after establishing yourself in your existing market, you can look beyond it and find new segments and groups of people that can benefit from your services and expertise.
Here are your assignments: Define your niche and expertise if you have not. What are the needs of your market that you are not addressing today? How many other markets can you find that can benefit from your existing services?
Leave your comments and share your findings below.
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