How do you use images and pictures to stand out in your market and connect with your audience?
Visual Content – images, pictures, and infographics – engages readers and encourages them to stay on your website and read your posts.
As a result, it will improve your traffic, social shares, and page views.
But, not all images, pictures, and visual contents stand out and connect with your audience!
What’s important in creating engaging visual content is to use images, colors, and words that are relevant to your audience and can impact them emotionally.
“A picture is worth a thousand words.”
You don’t need thousand words, if you are using relevant images and pictures that connect with your audience and trigger their emotions.
Visual content transmits faster to the brain and creates a stronger link in the mind.
Over 90% of the information that enters the brain and practically 93% of all human communication is non-verbal.
Therefore, using relevant and effective images and pictures get more attention, make a bigger impact, and inspire action on your website, blogs and social media posts. In addition, you must consider your brand image, message and use the right image sizes on social media for the best results.
“A picture is worth a thousand words.” But, you still want to use words or quotes to communicate your message with your audience.
Words inspire action! Therefore, you should complement your image with your message or a “call to action” that encourage your readers to act.
Similar to images, words also trigger emotions, and they must be chosen carefully in order to connect with your audience.
Color is another important part of creating effective visual content.
The meaning of colors and why we prefer certain colors over others may not be universal. However, studies show that color triggers emotions, ignites passion and influences people to take action.
Also, color is an important part of branding and how you stand out in the mind of your audience. You need to make sure your visual content is inline with your brand and other marketing efforts.
What do colors represent?
Red – Energy, Passion, Power, Danger, and Active Motion
Pink – Warmth, Sensitivity, Friendship, and Feminine qualities
Orange – Joy, Happiness, Sunshine, Success, and Confidence
Yellow – Hope, Happiness, Confidence, and Creativity
Purple – Creativity, Originality, Compassion, Luxury, and Depth
Green – Growth, Nature, Health, Prosperity, Safety, and Balance
Blue – Dependability, Strength, Wisdom, and Intelligence
Brown – Earth, Comfort, Stability, and Simplicity
White – Light, Purity, and Innocence
Black – Power, Mystery, and Elegance
Here is a great infographic about the Psychology of Color created by WebpageFX.
Infographic by WebpageFX
Nick Kolenda in Color Psychology: The Complete Guide for Marketers, provides a comprehensive resource on the psychology of color and how it is used in marketing applications. http://www.nickkolenda.com/color-psychology/#color-preferences
Are you using visual content to engage your ideal clients? What are your results? Add your comments below.