How to Take a Professional Coaching Photo That Connects


The problem is that poorly taken photos disconnect you with clients.

At the core of coaching is the ability to listen, high degree of trust, openness, exploration and care for your client – care that they get help. Your photo should give off that feeling.

Ever look at a photo and instantly get drawn to that person? That’s a photo that connects.

Ideally, a photo that says, “Hey! I’m a good listener. You can trust me with anything. I’m easy and fun to work with. I’m committed to helping you.”

That’s a photo connects. It connects them with you. It goes deep.

More Tips:

  • Don’t be too laughy as if you are laughing at the situation or at the camera person.
  • Nothing distracting in the background to distract from your face. Some photos have blurred nature backgrounds which add life to the picture without taking away focus from your face – very nice!
  • Consider your audience. If it’s stern busy executives, a clean suit might be in order. If it’s women exercising, a healthy outdoors photo would do well.
  • Look into the camera and at your client. Make eye contact, it connects, it makes you look confident, and it builds trust.
  • Do you know certain types of colors that don’t look good with your complexion? For example, many fair skinned people don’t look good in green because it makes them look sick. Also, very dark skinned people don’t look good in bright neon-like colors too much contrast.
  • Professional photographers are a good idea and will cost unless you have a good friend (If they are a good friend, you should pay them). They can create a good composition, ensure proper focus, get good resolution, position you well.
  • Outdoor light is good – a room with a lot of outdoor light, or taking your photo outdoors is a great idea. Not in direct sunlight however, it often casts shadows and makes you squint. Natural light works great.
  • Indoor lights and flashes tend to create shadows. These shadows are often distractingly ugly and can make someone with black hair look like they have a blurry wig on!
  • A bright face with a confident, caring, trusting, smile is worth a million bucks.
  • Don’t suggest crossing or folding your arms, that’s usually associated with mistrust or high ego. Also I wouldn’t suggest touching your face – I haven’t got a good answer to this (just a gut).
  • Stand upright. Standing commands more attention than sitting. To get upright, put your back to a wall, head to the wall, and butt to the wall. No too much space between your lower back and the wall. Then relax a little and throw in a slight head tilt and a happy-to-help-you-succeed smile.

Here are some considerations for the choice of clothes:

  • Nothing that distracts the picture – like too bright of colors
  • Something that your audience would like. Are they high school teens needing help with parenting issues? They might want a casual dressed friendly figure. Are they Senior citizens dealing with financial challenges of retirement – they might want a suited professional.
  • If your clients are big golfers, you in a golf shirt at an outing might do well.

If you are unsure, then run your ideas by your clients for true feedback. Bear in mind, the most important thing is to connect with your client and that is mostly in your mind (which comes out in your face.)

Digital Do-it-myself or Hire a pro?
It’s a matter of funds. I’ve seen super duper photos taken by digital camera, and for your website. Any digital camera will be of better resolution than the web.

If you know you will use your photo in a lot of print material, say a professional print brochure that will be delivered to fortune 500 hr directors, you will want a professional photographer to work with you. But remember the key – getting a photo that connects!

Digital camera tips

  • Out doors is great, don’t use flash, and stay out of direct sunlight, causes squinty eyes and shadows. Better off in the shade. Turn off the flash when you shoot. The natural light makes photos look healthy and eliminates any shadowy effects that can make your hair look more like a main and make your eyes go squinty.
  • Cloudy bright days are good because they produce an even light. If there is sun, it can make the image warmer, just make sure it isn’t causing unwanted shadows or causing you to squint.
  • Use a tripod to still the camera and use the timer (so you aren’t holding it when the camera shoots) to eliminate the unsteadiness of the hand.
  • Using a photo editor like Photoshop, you can sharpen an image if focus isn’t good.
  • You can use Photoshop’s rubber stamp tool or healing brush to remove any major blemishes that distract. Could even use it to soften rough skin. Be careful not to over do any editing.
  • Use Photoshop to enrich colors, sometimes pictures lose color or get washed.
  • Use photo editor to crop and resize it to fit your site nicely.
  • If you are out with a friend shooting pictures, let the camera fly … take over 100 pictures. You can easily delete the junk ones.

Your photo will be used in many places – it’s very important!

When you start your business, your photo many only be on your website. But as you grow, it will start to be used elsewhere, such as:

  • on social networking sites
  • in your bio on your school’s website
  • in your profile if you submit articles
  • if you register with any find a coach services
  • in your materials for your group coaching program or seminar
  • on your Skype profile
  • in your listing at your target audience’s associations,
  • on materials for any speaking engagement or press packages

Do it right the first time. Your physical appearance highly reflects who you are on the inside. And you’re a coach and that’s just awesome!

To get in the mindset

  • If you do any meditative, relaxation or focusing techniques to balance your energies, like perhaps the Sedona Method, it can help you release and open up.
  • It might help to even imagine on of your clients that you feel you coach well and give you that sensation of really helping your clients.
  • I suggest an upright posture and/or leaning in as in listening. Not slouching, hunched or super relaxed or having fun in the sun.

Also take a lot of pictures. I’ve take as many as 50 to find 3 good ones. With digital technology taking more pictures is a snap.


If your photo will be used in a way that the designer wants to remove the background, then make sure when you shoot it, the background is a solid color, like a wood fence, clear blue sky background, so it’s easy to parse out the background.

An editor can blur the background further emphasizing you.

Oh, and I just noticed. It seems a slight head tilt goes a long way.

Also, check out my guide “Create an Expert website that Clients Love!”, It’s designed for experts, coaches, and consultants!

Kenn Schroder

Kenn Schroder helps coaches create client-attracting websites. Get your free copy of Coaching Website Checklist at

More Posts - Website - LinkedIn

it space just for making right


Enjoyed This Blog? Sign up to receive the latest updates!