Today’s topic is the law of association. You might be thinking, “So, how does this help me get more clients?” The law of association is one of these universal or spiritual principles that really apply everywhere.
It’s something that is one of these shortcuts or trump cards for entrepreneurs who understand what it’s all about. It means that if you want to multiply your business very quickly, you must not be a lone ranger. The law of association states that whom you spend your time with and whom you listen to dictates how big of a game you play in your business.
It also dictates the level of your income. Imagine you’re right here, by yourself working in your office and you’re just by yourself and kind of doing things the way that you’ve been doing them. Then, imagine that instead you’re surrounded by people who champion you, who stretch you to think and play a bigger game, who give you resources and you have a strong mentor who pulls you into our future. Can you see the difference between these two entrepreneurs? This one will take teeny, tiny incremental steps in getting to their next level and this one will grow by leaps and bounds because of the expectations of their peer group.
When you are surrounded by people who expect more from you than you expect from yourself, you produce more. You grow faster. You turn years into months and months into days. Whereby here, you don’t know what you don’t know about getting to the next level. I believe that your income is directly proportionate to the expectations of your peer group. If you are walking through life on a journey with people who play a bigger game, instantly you begin playing a bigger game. You begin taking more action than you’ve ever taken before.
This is why I believe that if you want to succeed in your business you must surround yourself with other advancing people; people who believe that their future is greater than their past as opposed to some of the people that you may be spending time with now, who complain about the price of gas or who have a scarcity view of life.
I believe in surrounding myself with people who believe in abundance, who believe in advancing to the next level, and who champion a winner. That is a mark of a winner, someone who will encourage you and champion you.
When you surround yourself with people who aren’t this way, I believe that you drown in their mediocrity. It’s very easy to spiral and to think like the people you spend the most time with. So, who do you want to spend the most time with? I want to spend time with people who are up to big things, who have exciting things to talk about, who are very giving and generous, but also who want to create more for themselves. They’re not happy with the status quo. They want to keep going. They’re always asking, “What’s next?”
When I spend time with people like that I play so much bigger in my business. In fact, I love to be in a group where I’m the person who’s doing the least well, if you know what I mean. I belong to some mastermind groups where sometimes some people in the group make $2 million a week. Now, that might seem like a lot to you, but I love to be in conversations with those types of people.
To accelerate your own abundance, I invite you to surround yourself with people who are doing really well. Model people who are already living the life that you want to live. If there’s somebody that inspires you and motivates you and you think to yourself, “Wow, I want to be like that person. I want my business to be like that person’s business,” then study them. Study them. Study from them. Read their books. Attend their seminars. Coach with them. Join their mastermind groups. Do whatever you can to emulate them.
At the same time, surround yourself with people, perhaps it’s a mastermind, who are already playing that bigger game because when you do that, that is what I call the ultimate shortcut. I believe that you can do things slowly or you can do things quickly an elegantly and gracefully.
Your Client Attraction Assignment
Look around and see who’s business you want to model your business after. This is what I do in my own life. I look in my industry and I say, “Okay, I’m ready to play the next level. Who in my industry is doing what I do, but has an extra zero to their income than I do?” Then, I learn from them and then I hire them and then I work with them.
I invite you to do that. By all means stop being a lone ranger and stop learning from people who are your peers as opposed to people who will pull you into your future.