Let’s be honest… Most entrepreneurs don’t have a great marketing plan – or any plan at all. Mostly, they hide behind their computer hoping for the best. Not on my watch! It’s time to get you out there in a much bigger way.
If you’re familiar with my teachings, you know that I often talk about the importance of your Marketing Pie, a term I coined. Imagine a pie with 8 slices. Each slice of the pie is something you do to either find clients already gathered for you, or pull them toward you in large numbers and inexpensively. This is something I share with my students.
When you create your own marketing pie for your business, you craft a real PLAN for your marketing that allows you to get your message out. One big, delicious slice of that pie is for NETWORKING!
In the coming months, I’d like you to take a no excuses approach and become a permanent fixture at all events where your ideal prospects and referral sources hang out. Identify where you can spend time with them in large numbers and inexpensively. I’m challenging you to stretch outside of your comfort zone, get out from behind your computer and get out there!
Your Client Attraction Assignment:
Your assignment for this week is to accept my challenge and start scheduling your spring and summer networking events. Get excited about it. When done right and on a consistent basis, networking will get you clients quickly. Years ago, I filled both of my private practices in less than a year each, and one of the slices of the marketing pie I focused on heavily was networking.