Most coaches, consultants and service professionals work very hard to develop their skills and programs. They have developed their niche, defined their target market, and created a great offering. However, most solo professionals are lacking confidence. Therefore, it is difficult to speak and market their services.
Here is how you can increase your confidence and improve your marketing:
Step one: Why are you in business?
Why are you doing it? Solo professionals are in business to serve their clients. Without clients we will be out of business!
Wait…there is another reason that you are in business! So many other service professionals are in business to server the same clients. So, why are you doing it? What is your purpose? What has motivated you to leave your job and start your business?
Knowing your Why is very important. Connecting with your “why” is the best way to define your niche and target market. You must be passionate about what you are doing and why you are doing it. It is your strong desire and passion that will make everything simpler and motivate you to move forward.
Step two: Clarify and simplify your offering
Do you have an offering? If not, create an irresistible offer that your clients want and value.
Coaches, consultants, and professionals must be clear about what they are offering and how they are helping their clients. Your offering must solve your client’s problem. Also, it has to be easy to understand.
Here are some questions that professionals, coaches, and consultants must consider:
- Can you clearly explain how you are serving your clients and what they gain by working with you?
- How you are solving your client’s problem?
- Ask your clients about your offer, is it what they want? Do they see what they gain? What can you do to make it clearer?
Step three: Practice, Practice, and Practice!
Stand in front of mirror and talk about your offering. Explain what you do to yourself!
Assume you are talking to a client and explain what you offer and what they gain from working with you. Repeat this process until you are feeling comfortable. You want to feel confident about what you are offering. The more you practice the more natural you will feel about your offering and what you do.
Step four: Get out there and fully express yourself
You are ready to get out there and fully express yourself now. Start talking and practicing with people that you know.
Be present and don’t hold back. Share your passion and why you are doing what you do. Go to places that your potential clients gather. Tell your story and share your experiences.
Your story differentiates you from other service professionals. Some people may not need your services today. Some may choose to work with others. However, learn from each experience. You want to work with your ideal clients. There are plenty of those people out there and you will find each other as you offer your services and express yourself confidently.