Are you trying to create some content for your business and feel completely stuck? It’s hard to look at the blank page and create something from nothing. This is daunting to many of my clients. You may wonder what exactly you have to say to people, worry about how to organize it or feel writer’s block.
Begin with your compelling story. Whatever the case may be, I have a solution that will help. I want you to start by writing your compelling story. Start writing about what happened to you and why you want to share this with other people like you. What wisdom do you have to reveal that will help others who have the same experience as you?
Do not worry about how you will use this story. You don’t need to announce it to anyone at first if you don’t feel comfortable. Simply begin by focusing on getting your story on paper.
When finished, your compelling story should be a page or two in length. Then title it “My story of ______” (whatever happened to you that you recovered from or mastered).
Writing your blog. After that’s done, you can move on to start writing your blog. Each post can be about something different that helped to you on your path. A variety of experiences, methods, people you spoke to, etc. This will help you get comfortable talking about your situation and success with it. What you write will come from a very deep place within you which will tend to make your writing very compelling. People respond to deep emotion and those who relate to your story will feel a strong connection. This is ideal because readers will start to know, like and trust you, the foundation for building a relationship.
Let go of perfection. Take the pressure off yourself about coming up with the perfect story or quality writing like Hemmingway. None of that is necessary. Just getting comfortable with expressing yourself will take you down the right path to create great content your prospects will relate to and want to read.
Your Client Attraction Assignment
Creating great content is easier than you think. Often getting started is the hardest part. After you complete your compelling story, you can make a list of all the things you found helpful on your journey. This can include:
– New ways of thinking about the situation
– Books you read that helped
– Any processes you developed for yourself
– Systems that kept your organized
– Motivating factors that pulled you through
– Rituals that kept your future vision strong
– Techniques to stay positive, etc.
Many times, like the old cliché says, “one thing leads to another” and you’ll be on your way to great content before you know it.