How to get started on your website

Webstie development for coaches

It can be rough to get started on your website and get it online. Really rough.

There’s a lot working against you including tech issues, content creation and dealing with visuals.

And a project that’s taking forever is a total buzz kill.

Your coaching biz dreams are at stake here and messing around with your website for months to years is no way to go about it.

And so, take to heart these three keys as they’ve been the reason why students of mine (doing all the work themselves) launch in as fast as two weeks – and not with some crappy overnight site but a real marketing powerhouse of a website.

Here the the three keys ….

KEY 1 – Begin with the end in mind.

Figure out what it is you intend to create.

And even better yet, tap back into your bigger vision for your business and the time you want to have that by.

Is it 10 ongoing clients paying your full rate? Within 6 months?

Whatever your goals are, revisit them and ask, How will my website will help get me there?

Often that’s in getting visible online, building credibility, growing a list and generating new contacts.

If you don’t get clear on your vision for your website (I call this your site vision), you’ll flounder around, wasting time on …

  • Shiny objects
  • Rethinking your copy
  • Messing around with themes
  • Trying the latest tech gadget
  • Over-thinking
  • Procrastination
  • Perfectionism

As for the website vision, I LOVE using what I call, The Expert Website model which I write about in the guide I wrote, The Coaching Site Guide.

It’s a combo blog, website, and email list infused with juicy calls to action and laden with client-focused copy.

When done smoothly, it works well for getting people to contact you.

So, to get clear on your site, identify and clarify these things:

  • Pages
  • Content
  • Visuals needed
  • Colors, textures and feelings (you want people to have at your site)
  • Font / formatting style
  • Functionality
  • Calls-to-action
  • Credibility builders
  • Success Stories / Testimonials
  • About you page that builds you up
  • Blog / Email List or other engaging elements.

Draw a diagram, make a list, and otherwise create a map of what you want your site to look like.

KEY 2 – Set a deadly deadline.

If you think back to the stuff you’ve ever completed, you’ll find a deadline or some sort of timeline at play.

Perhaps its finishing coaching school, or writing a paper, or going on a vacation.

They all have a date when the work is to be finished (or rewards to be gained).

The same goes for your website project.

It needs a deadline or a launch date.

And you can’t just choose any old date.

You’ve got to make it “deadly” as in something bad will happen if you don’t do it … like fail your class, or miss your vacation.

Those deadlines work well. They are very motivating ????

I do this with students in the website course, Client-Attracting Websites, and it works like a charm.

Basically, what we do is declare our launch date to each other and then I throw in some juicy rewards as well – and voila! an instant dose of energy and motivation that gets you into action mode.

And it works well because you (1) risk looking like a loser if you don’t launch and (2) miss out on some special rewards I give.

I know. I’m a little rough. But hey, when your site is up, launched and things start happening, well you’ll be thanking me
to no end.


Remind yourself that your website project is important. Your coaching biz dreams are important and make this a priority.

Set a deadline … a deadly deadline!

KEY 3 – Craft your core message

One foundational piece of your website and marketing and business is your core message.

Your core message is simply 1-2 sentences that explain what you do in a compelling way.

I have a video I posted about it here, Deeper into Creating Your Core Message.

This is a must-do step because all of your copy, your visuals, your calls to action, your blogs and your traffic strategies are based on it.

Here’s one example from a past client:

“I help successful singles, over forty, who are tired of  being stuck in unfulfilling relationships to find true committed love that lasts.”

Do you see how it’s client-focused? Can you see how such a statement will have major implications on what the website will look and feel like?

I give more tips and two more examples in that video above.

Here’s one way to clarify your site vision and get steps you can take to get things started on your website …

If you’re struggling to get started or have been stuck forever, you may want to check out the guide I wrote, The Coaching Site Guide, which will help you get a great start on your website project.

So, where are you at right now? Comment below.

Where are you at in your site creation process? Perhaps you have a domain name or are in the middle of researching different software platforms? Just post below.

Kenn Schroder

Kenn Schroder helps coaches create client-attracting websites. Get your free copy of Coaching Website Checklist at

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