Many people struggle with how to follow up with potential clients who say they are interested in working with you. Sometimes you leave them voicemail messages and never hear back. Sometimes they put you off or ask you to call back again at a later date. There are countless reasons why you might not connect right away, even though the person voiced an interest.
For example, when I was doing nutrition coaching, I would do lots of health fairs to attract clients, meet prospects and build my list. I had a sign up list for a free consultation and all these people would sign up for that. Then they would completely flake out. I’d find myself on the phone constantly pursuing people and thinking to myself, “What am I doing? This doesn’t feel good.” So I stopped doing that.
Then I changed my tactics. I wanted to put the ball in their court to attract clients. At the end of my talk I would say, “I gave you a lot of information today. You can go ahead and implement this on your own. If for some reason you feel that it’s a bit much to do by yourself and you want some help, I’m very approachable and accessible.
“You have my card because I left it on your chair. Please give me a call and let’s set up a get-acquainted session and see if I can help. Or come up to me after the end of this talk and let’s chat for a moment. Then if it makes sense for us to talk more, I’ll give you a call tomorrow.”
Now sometimes prospects still want to put off working with you. That’s where the low hanging fruit list becomes so important, because you can check in with them later. Many times people will actually say, “I’m so glad you called,” since they are now ready to get started.
If you want to leave a message, here’s what you can say, “Hi, it’s (your name). I’m really looking forward to chatting with you. Just checking in to see how you are. Please give me a call.” Remember to strike while the iron is hot as they say. So follow up the very next day.
Being of service and continuing to reach out to these prospects will help you attract clients. Try Facebook, emailing, calling, an invitation to something, an article clipping and snail mail. Contacting prospects repeatedly with different communication methods and messages keeps you in front of people and top-of-mind when they are finally ready to get to work. This is where your ezine helps you stay in touch as well. So you don’t have to call and call and call. Try a variety of methods to reach out and follow up to attract clients.
Your Client Attraction Assignment
Do you have a follow up system set up for your business to attract clients? If not, creating that low-hanging fruit list and a step by step system that you can automate will make it so much easier to attract clients and grow your business.