How to Confidently Add “Esoteric” Services to Your Coaching Packages

marketing tips for coaches and consultants
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Are you looking for a bonus gift that’s powerful, memorable, and will stand out from cookie-cutter packages being offered to your potential clients? Consider adding a metaphysical service such as an astrological reading, numerology or a hand analysis.

These types of bonuses add a spiritual element to your coaching packages and are often highly appealing, especially for women. Esoteric systems can also provide important new information for your clients – and for you – about skills, gifts, blocks, and even potential business ideas.

If you’re ready to try something new, check out these 5 tips for adding some metaphysical bonuses to your next coaching package:

Tip #1 – Choose a Service That Is Based on a System


In a business coaching environment, you may feel more confident offering bonus services that provide “repeatable” results. For example, numerology, astrology, or feng shui are all esoteric tools based on specific systems.

There’s nothing inherently wrong with services that are wholly intuitive/psychic rather than systems based. But if you’re new to offering them as bonuses, or your work doesn’t have a strong spiritual overtone already, it’s best to start with a service that uses a repeatable, learnable system as its foundation. On the other hand, if you have been using systems-based tools for a while, it may be time to stretch into deeper territory!

Tip #2 – Try the Service Yourself First

Referrals are wonderful, but always experience first-hand the service that you’re offering as a gift. Get a feel for the personality and communication style of the provider. Will your clients feel comfortable and enjoy working with this person?

You also want to make sure the results are meaningful and connect to your specific coaching services. The more you understand this connection to your own life and work, the better you’ll be able to help your clients connect what they learn to theirs. Then the bonus will truly feel valuable!

Tip #3 – Treat the Service Provider As You Would Any Joint Venture Partner

Just because the service seems more “woo-woo” or outside the realms of traditional business doesn’t mean the working relationship should be informal. Be very clear with the provider about how the service will be delivered to your clients, how and when it will be paid for, and whether or not the provider may add your clients to her customer list. And get the details in writing.

Keeping the relationship business-like, especially if the provider is someone you know well, will eliminate unnecessary stress and misunderstandings.

Tip #4 – Explain Clearly the Benefits of the Service in Your Marketing

Don’t assume that everybody understands the results of working with esoteric systems. Paint a word picture of the potential of this gift and its impact on the work you’re doing together.

Be sure to make your language engaging and exciting – after all, you’re adding this service to make your packages stand out more! Just be careful not to over promise on the results. As with any other personal service (including yours), it’s the clients’ ultimate responsibility and choice as to what they do with the information they receive.

Tip #5 – Have Fun With the Results!

Encourage your clients to schedule their services early in your coaching program so that you can use the information they receive right away. For example, there may be hidden emotional blocks that come to light that you can use to uncover breakthroughs in their work with you.

There may also be practical information, such as ideal dates to launch programs or new client niches to consider. Take a session to explore the possibilities and enjoy discussing the results of your special gift to your client.

Are you excited about this idea for your coaching programs? Perhaps you’re concerned that you may appear unprofessional or not serious about your work. Rest assured that there’s a growing acceptance of these tools and systems for assisting people in making better choices about their lives and work.

Talk to some trusted peers and you’ll probably discover that many of them rely on these services in their own businesses. If it feels like a right fit for you and your clients, why not give it a try?


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Kendall SummerHawk

http://www.kendallsummerhawk.com

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