As an entrepreneur, you know you excel at several things. You are really good at what you offer and there are some additional “back office” skills that you handle well too. But you are not good at every single thing, nor should you expect that of yourself.
Sometimes clients who have a lot of technology challenges start to feel this is a sign they are going in the wrong direction. Don’t allow yourself to read the signs incorrectly or take away the wrong message.
You want to focus on what you are really, really good at and then delegate the rest. This can be especially true for online marketing which is so technology driven. With such a big learning curve, delegating these tasks makes the best use of your time. So, who should you seek to help with technology?
Many clients tell me how they seek out friends to help with website construction or online marketing. The problem is, unless you are paying for the service, you are not a true business priority. Your friends have other job responsibilities and clients to serve. You can’t count on when they will have time to get your project done and this can even strain your friendship.
On the other hand, there are big web marketing companies who have lots of talented staff to help you get online or market online. In this case the trouble is these services usually charge hefty fees that might not be affordable to a new business.
The solution I recommend is to find a Virtual Assistant to help with your technology. Hire one to be your online business manager. You can work with them to create a plan for Internet marketing or do your social media. They also are knowledgeable about video conferencing and email marketing. The key is don’t go too small or too big. Find a service that meets your technology needs and feels just right, as well as fits your budget.
Where can you find Virtual Assistants to help? Search online. There are plenty of reputable organizations. Ask colleagues who they use to see if you can get a good referral. You’ll be amazed at the great options they can provide. Don’t waste your time trying to be good at everything. Focus on what you are good at and delegate the rest. That’s just smart business.
Your Client Attraction Assignment
How are you with technology? Do you feel challenged in this area? Allow yourself to get the help you need rather than get frustrated by trying time after time to get something done. Or waiting for friends to get around to helping you. Delegating is the key to expanding your business and leveraging what you are good at. Find a virtual assistant who can take the burden off your to-do list.