Are you ready to shake things up in your marketing? From time to time, you may want to run a special promotion to create strong interest in a particular program and get a bunch of new clients quickly. Let me share four specific things you can do to spice up any promotion so that prospects get excited and take action right away.
1. Be very clear about the results you are offering. When you run a special offer, your communication needs to be crystal clear. Explain the exact results or solution you are offering so that people can recognize themselves and their needs immediately. When you tap into their pain, and that “do anything-pay anything” place, prospects will be motivated to register and become clients much more quickly.
2. Announce the value of the special offer. People are more motivated when they know how much they can save. When you announce your promotion, make sure you explain the full value of your offer and then the exact amount clients will save when they sign up. This gives prospects a clear idea of why they don’t want to miss this unusual and valuable opportunity.
3. Limit the number of packages. I recommend limiting your offer to a small group. Maybe only five or ten people will be able to take advantage of your offer. This limit creates scarcity and motivates prospects to take action more quickly before the opportunity is taken by others and no longer available. This also works to increase the perceived value of the promotion because so few people will benefit.
4. Limit the time the offer is available. You want prospects and clients to act quickly if they want to be a part of your special promotion. The best way to do this is by having a time limit on the promotion. Make it only available today or this week. The people who are most interested will hop on the opportunity to make sure they don’t miss out.
One word of caution: if you are going to run this type of special promotion, don’t make the same kind of offer frequently. Sometimes my clients get so excited about the results of a special promotion, they want to do it again and again. But this can cheapen your products and make it so no one believes the limited nature of your offer. The last thing you want to do is train your list that they can wait till the next time because you have so many offers like this. This type of promotion is valuable and works because it’s rare, so please keep that in mind.
Your Client Attraction Assignment
Are you looking to get a number of clients quickly? Creating a special program that offers a big value can make a big splash with your list of clients and prospects. To be effective, you’ll need to have a list of at least 1,000 people. That seems to be the tipping point for filling programs.
Think about what keeps your ideal clients up at night. What solution would they want more than anything? Then come up with a package that has a lot of value – something you have never offered before. Determine the number of people you want to take advantage of this promotion and how long to make it available. Then announce the special offer in a separate email and enjoy the response you get!