While individual coaching is the fastest path to cash, sometimes people prefer to run groups. If you have a busy practice, groups can be a wonderful way to leverage your time, so you get paid by multiple people for the same time slot. If groups appeal to you, here are a few tips to enroll clients.
When networking, nothing compares to being a member of BNI. Business Networking International offers membership groups on a city by city basis with exclusivity. In other words, there is only one of each type of business within the group. That is a big advantage since what it means is you’ll have no competition within your own group.
Regardless of where you join, the group format is often the same, giving you 30 to 60 seconds to do a “commercial” or elevator pitch to promote your business. This is the perfect time to talk about the group you are trying to fill. Keep in mind that you are not trying to get fellow members to join, but looking for referrals from outside the membership.
Group members act like your personal sales force which is the beauty of this global network. So, members will likely be on the lookout for people who would be a good fit with what you are offering.
Book a few speaking gigs to get in front of prospects.Work the new group into your talk and wrap up with a special offer promoting the group.
3. Ezine and Warm Letters
Other ways to gain enrollment include sending an announcement in your ezine with or without a special offer.You can even mention the group and what you are doing in your warm letters that you send to your contact list.
4. Special Events
Another option is to offer a special evening event that might be free or low cost, like $20, to attract prospects to join your group.This event also helps build your data base at the same time and gives prospects a chance to get to know and like you. A firsthand experience with you can be very enticing, helping people decide to become a group member.
Your Client Attraction Assignment
Do you have a program that would work well with a group? Review your offerings to see if running a live, in-person group would be a good addition to your current programs. This is a great way to help more people at an affordable price without sacrificing your any revenues.