To get clients, there is a certain degree of skill when it comes to writing sales copy. Finding out what makes sales copy great can dramatically change the number of people who convert from lookers to buyers.
There are four key questions we keep in mind when writing copy to attract new clients. When I wrote the sales page for my Get More Clients event, I spent a lot of time thinking about exactly how I wanted to communicate with my prospects on that sales page. These are the four questions I kept in mind.
Four questions you need to ask yourself when writing to attract clients:
1. Who is your ideal client is and what matters to them?
2. What is the problem that keeps them up at 2 a.m.?
3. What are the different pain points regarding that problem they struggle with?
4. What solution would your ideal clients pay anything to get their hands on?
Lastly, keep in mind the end benefit of what you are selling. This is what people crave and what will help you get clients. Don’t fall into the trap of talking about your method. Most people don’t care how you get them there nearly as much as that you can help solve their problem.
These questions give you a model to work from and you can use it whether you are writing online copy, a sales letter or an email. In other words, they will help you no matter what the sales copy is for. This a great resource for understanding some of the key points to touch on when presenting your offer to prospects who are considering buying from you.
Ready to write some sales copy? Do your homework of gathering all the information you need first before you get started. Then you can refer to those details and plug them into the template, which will make the writing go so much more smoothly.