When you first start out in business, you may feel you don’t have all the answers. That’s more common than you can imagine. However, that is no reason not to start sharing what you know with clients and recognizing the unique angle you bring that no one else can.
You are ahead of others.
No matter how short a time you’ve been in business, chances are you already know a lot just by getting started. That means you are further ahead than many who could use your help. You can say, “When I first started my business, I didn’t have a full practice, but I was a couple of steps ahead of people who had zero clients. So I am able to share what worked so far to build my business.”
You are still in the trenches, learning.
I did this when I started. Part of the appeal of working with me was that I was still growing my education as well. I talked about that and promised to share what I learned as I grew. I was not speaking from some pedestal; people could relate to me because I was like them, only a few steps ahead.
You add value without having a multi-million dollar business.
In your compelling story, you tell people about your “before” and then share the defining moment in your life. The point changed everything is so compelling for client attraction. That is your story and it doesn’t need to be a multi-million dollar one. You do not need to reach some outrageous pinnacle to inspire other people to take the steps you took to get where you are today.
Your simple decision can be compelling.
Even if you don’t have a defining moment, you can remember a day when you decided to change. Sometimes it can be as simple as, “I’m not doing that anymore” or, “from this point forward, I’m doing things differently.” Your ideal clients want to make that same important decision. Potential clients don’t always need some earth-shattering moment. For a lot of people, this is more believable.
You don’t need a revolutionary method.
Let me tell you something: so many of my students have this rampant fear that they don’t have something amazingly special about how they do business. Some believe that if what they do isn’t revolutionary or a patent-pending process, then it’s not good enough. The truth is (and I want you to really hear me on this) that you don’t need that.
You are unique and special, so be confident.
Even if there others are serving in the exact same way you are, so what? You have your own system and have learned things personally which makes your process specific to you. Certain aspects of what you do will appeal to some prospects and not to others. Your life experience and natural gifts make your offering unique to you. It’s time to feel confident in what you know, what you have learned and what you have to share.
Take time every day to review how far you have come and what you have accomplished. Keep a running list of your achievements and update it regularly. Make this a daily practice to build your confidence and recognize how it makes what you do unique and valuable. This confidence will help a lot with client attraction.