Are you looking to attract clients by creating your proprietary system? This is the foundation of your business and tells the story of how you solved a problem for yourself. Once you have the system, that’s how you share your method so others can learn how to do it too.
If you are like me, you learned what you know from a series of people and mentors. You read a lot and take courses. All this knowledge then gets internalized and combined with your personal experience to make up your unique process. This is what allows you to speak authentically about your situation, what you encountered, how you handled it and what worked for you.
Your proprietary system is based on this simple, step-by-step idea:
1. I had this problem
2. I was at place A and trying to get to place B
3. I tried all these different things to get to B
4. When I look back, these seven steps got me from A to B – that’s what I’m sharing with you in this system
Here’s one thing you don’t want to do– have parts of your system that are recognizable as anyone else’s work. I’ll admit when I was starting out, I did “borrow” material from others. One time, one of my own clients called me on it – I was so embarrassed and turned beet red! From that point on, I rewrote everything to make it fully mine so that would never happen again.
Clients ask me about modifying or taking pieces of other systems. That’s the last thing you want to do because you are here to express your own uniqueness. When you don’t, you won’t have the stories to support your process which is what makes it real for the people you work with. Clients are attracted by what you have gone through and what has worked for people you have successfully helped.
In terms of modeling someone else’s product, obviously you may have similar basic structure elements like a table of contents, homework assignments and additional resources. But whatever you create to attract clients, your originality is essential for your proprietary system’s success. It all works so much better and is so much easier to teach, sell and offer to your client’s when it’s derived from your own personal life story. “This is what I did. This solved the exact same problem that you have.”
Your Client Attraction Assignment
Take a look at your proprietary system with fresh eyes. You want to determine if there are things that need rewriting to be more authentic and in your own words. If there is something you feel you absolutely have to share, then give credit to the originator and if it’s possible for you to check with that person to get his or her permission to share–then that’s even better. In my Client Attraction System, there are a couple of places where I do this. This is a way to stand on the shoulders of people who have come before you, by giving them proper credit.