When you are creating your packages, start by thinking about the biggest package. Is your goal to work with clients for at least three months? Is your service the kind of thing that is best offered by season? For example, do you need to provide enough sessions to last through the fall, spring or summer? When clients stay with you for longer periods, they get so much more help and support to accomplish their goals.
Here’s another way to look at it – when you have clients who stay with you longer, you won’t need to get as many new clients right?
At that top level, you want to make the package juicy with lots of great value. That’s what will help motivate people to want to work with you at this level. What kind of perks can you add on? Maybe you could offer:
– Books or audios,
– Worksheets or workbooks,
– Q & A calls,
– Access to program recordings,
– Additional but complimentary services,
– Free tickets to workshops.
You could even make each session longer. Rack up the value to make it nearly irresistible for prospects.
Once you have that top level figured out, then you can easily come up with the smaller packages. They will be pared down versions of your big package with less services, fewer materials or less time with you. This stepped approach works great to entice potential clients to want the top package – it will just make sense because it’s the best value.
The last step is to come up with memorable names that communicate what you are offering. You don’t have to get too creative. Sometimes the direct approach is better because it is easy to understand.
Your Client Attraction Assignment
Is it time to create packages for your business? Whether you are a coach or run a martial arts studio, offering packages gets potential clients to commit to a longer time frame.
Review everything you have to offer so you can make the package irresistible. And if you are simply offering a series of sessions, then price the top level at the lowest cost per session to provide the best value.