First, let me thank Mike for giving me this opportunity to tell you about my recent eBook: The Complete Guide to Business Cards. I hope this guide will help you—reader of Incredible Coach—leverage the power of one of the cheapest but at the same time most powerful marketing tools we all have at our disposal.
I own a site called allBcards where people upload and manage the business cards they collect at networking events. Basically, our web-based service is a sort of CRM of business cards. One particular attribute of allBcards is that users can make public their business cards; this way, others can see what products and services they offer.
As you may guess, I have seen tens of thousands of business cards. Oftentimes, users also contact me seeking for assistance regarding their business card designs and ways to improve their networking skills.
With all the expertise I have gained over the years, I decided to write The Complete Guide to Business Cards: a step by step guide to business card content, design, printing and distribution.
To whom is the book addressed? Sincerely speaking, I don’t think this guide is for everybody. When I wrote it I had one type of reader in mind: small business owners and entrepreneurs who already know that exchanging business cards will help them grow their businesses.
I didn’t write this eBook to convince you that business cards are essential to expand your network and develop your business. If you are a mature small business owner or professional, you should know this by now. Instead, I wrote the guide to inform you how to create the perfect business card to engage prospects and increase sales.
This guide could also be called “The Complete Guide to Business Cards: Advanced Tips for Serious Business Card Users”.
The eBook is divided in four main parts: what to put on your business card; how to design it; things to take into account when sending your new business card to the printer; and distribution strategies that work.
In more than one hundred pages I cover the following topics: the right name to use on your card; how to create a persuasive tagline for your corporate business card; how to engage your prospects with calls-to-action; the correct use of social media icons on your business card; how to combine colors and choose shapes and sizes; plastic, wood, metal, and other alternative materials; the different types of paper stock; a comparative review of online and local printers; are free business cards a good option? crafting an effective business card distribution strategy; and many more. There are 35 articles in total!
You can download the PDF from allBcards home page or you can read it online.
If you want to easily manage your business cards online, you might consider signing up for free to our service. You will be able to manage and keep track of all your business cards online, whether you use your mobile phone, tablet, or PC.
If you enjoy the guide and think that your peers and acquaintances may benefit from it, please share it. I would love to get in touch with you. Send me an email firstname.lastname@example.org or connect with me on LinkedIn.