I recently wrote about creating a telesummit to build your contact list. For some, the idea of a telesummit is daunting because it requires getting several speakers to participate and coordinating all of these affiliates. That’s a lot of work.
So, if you feel connecting with other speakers might be too much work, you can run a program on your own. That’s right, you can offer a free weekly Teleclass series covering a variety of related topics to attract new prospects. This way, you don’t need to rely on connecting with any other speakers or experts.
People have to opt-in for your teleseries if they want to be part of it, and that means they get added to your list. So, the teleseries actually becomes your Irresistible Free Offer. Plus, at the end of the series, you’ll have all of the audio recordings so you can create a product that you can sell. This is a very efficient strategy that works many angles at the same time: list building, product development, and providing real value so prospects get to know the great information you have to offer.
Now, not everyone who registers can make the live call. No problem. Simply record the calls and post the recording on your website. This way, registrants who can’t make the call can listen to the information later and others can listen again if they choose.
To make it even more compelling, consider limiting the replay availability. For example, you might make the recording available for only 24 hours after the live call has ended. When something is limited, it automatically makes it more enticing and desirable. This way, if anyone missed the live call and the recording, they can still purchase the whole package, right?
Your Client Attraction Assignment
Do you have a teleclass series waiting to come to life? Pick one of your best topics and spend time thinking about how to separate its elements into different segments. You can use pieces of your proprietary system. As you think about what information to share, make sure you focus on the “what to do” and “why.” And save the “how” to do it for one-on-one coaching, group coaching or your home study system.