Coaching Website Mistake: You Lost Me at Hello

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There’s too much stuff on the Web. Most of it is junk and unimportant to us. That’s exactly why you need to engage people right away on your website.



This photo is absolutely very attention grabbing. So should be the first block of text on your site.

When people land on a site they give it a quick once over before they dig in. They are judging to see if your site is going to be worth the time investment.

And thus, you need to grab them right away. Really grip them!

In this article I’m going to tell you about the first thing they see and why many coaches goof it up (not always intentionally). I’ll also give you some tips for making that first block of home page text stand out and capture attention.

Just to clarify, what I’m talking about in this article is the first block of text people read when they arrive at a site. The first thing that gets their attention and that they read.

Here common things many site owners do and you should NOT:

  • Put a big WELCOME on the home page – A big “WELCOME TO MY SITE” screams amateur who is just proud to have created a site. It doesn’t engage people.
  • Thanking people for visiting – If your site is full of good stuff, the visitor should be thanking you. Don’t thank people for visiting; instead teach them how to improve their situation. So don’t start your content with “Thank you for visiting my site!”
  • Having in big letters the word “HOME” – Yes, this is the default setting for WordPress, and thus you’ll see it used often. Don’t use “HOME” or similar wording as the big text attraction of the home. Your web designer will have to tweak this if you’re on WordPress.

It’s not that these things are bad per say, but they don’t engage people with what they really want. It’s better to start with content that will help them overcome, resolve, grow, enlighten, motivate, etc – things that will propel them forward.

Here are some much better ways to use that vital space on your home page:

  • Use your tagline, if it’s rich with benefits, as big prominent text on the home.
  • Use your business name, if it promises things to be gained, as the biggest text item at the top of your home page.
  • Make your content headline the most prominent text but ensure it speaks about pain riddance and/or desire attainment.
  • Use a recent article (e.g. from your blog) as it can engage visitors and shows you’re an expert.
  • Make the invitation to get your freebie as the biggest block of text on your home, provided it’s full of juicy, helpful content.

Remember, the name of the game when it comes to websites is to “serve the visitor”. Especially those first few words they see which once they arrive at your site since. Skip the space-hogging niceties and opt for leading visitors on to ways to achieve their goals.

Is your site guilty of being too nice without being engaging? How can you improve your homepage’s most prominent text? Share your ideas and let’s see if we can tweak them!

Also, check out my guide “Create an Expert website that Clients Love!”, It’s designed for experts, coaches, and consultants!

Kenn Schroder

Kenn Schroder helps coaches create client-attracting websites. Get your free copy of Coaching Website Checklist at http://www.coachingsitesthatwork.com

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