When was the last time you wrote something truly vulnerable and shared it with the folks on your list?
I hope it was within the last week. You may think I’m crazy for saying this (or you may think it’s a no-brainer), but –
Your blog is the perfect place to show a bit of your humanity… to let your tribe in on some of your mistakes, as well as how you overcame them.
There are two BIG reasons why you want to be vulnerable with your tribe:
- Showing that you’re vulnerable builds trust and understanding. People will like you better and want to connect if they get a sense of who you are under all that “expertise” or skill.
- Being real is more fun and… well, more real!
When I started writing for coaches in 2001, I had this idea that I needed know more, seem perfect, and be the “wise one”. I wrote a lot of how-to articles full of good stuff, but I missed the opportunity to show more of myself and relate to my audience.
So when I hear coaches say they don’t know enough to serve their niche market, it reminds me of me back then. But that’s just a lie we tell ourselves.
Of course, some of your blog posts will educate the people in your niche market. Some will correct mistakes or take them step-by-step through how to do something. But your tips will land more deeply if you also share how you got there — which is almost always about fumbling into competency, right?
When I launched my blog in 2009, I started following some pro bloggers like David Risley, and I witnessed in his blog posts a kind of take-me-as-I-am transparency that really appealed to me. I noticed his posts attracted lots of comments. And, because he shared those personal details, I saw he was making a really good six-figure income just by blogging and selling a few products. Wow!
So I shifted my approach a little and got better results. And recently, when I switched to providing an intro by email that links to my blog, instead of sharing the whole blog in the email, I opened up even more. And it’s paying off.
Who knew? (You might be saying “Well duh, Rhonda” but really, I’m not the only one this is a new paradigm for.)
This is the age of social networking. This is a time when having more fun and being more real is good business. The goal is to show more of who you are — just a regular Joe or Jill — while you also show your unique style, your extraordinary qualities and know how.
Believe me, you have a great story to tell. Everyone does. And stories rock! So get them into your marketing, your blog… everywhere where you connect with your people.
Tell me what you think about this whole vulnerability thing in the COMMENTS below. If you’re hip to it, thanks for leading the way. If it’s new to you, I double dog dare you to share your vulnerability with your tribe once a week (especially in your blog, if you’ve got one)!
And thanks for sticking with me through all the ways I keep learning to do this better.
Also, check out my program “your highly profitable niche” to learn how to define your niche and find your ideal clients!