Let me ask you right from the start – which one do you think you are? Committed or interested in growing your business?It actually does make a very big difference. Because getting to the bottom of that question reveals how badly you want success.
So, are you committed or interested?
If you are committed, you will basically do whatever it takes to become successful. Here’s what that actually means. You will:
• Get organized and schedule time in your calendar to market your business
• Finish your assignments from the home study course or workshop in a box
• Write and send your warm letters
• Network to meet lots of new people
• Join a BNI group
• Have coffee with members to get to know them
• Book speaking gigs
• Run teleclasses
• Build your list
• Follow up with low-hanging fruit
• Develop your system and have it ready to sell
• Take a no-excuses approach to everything on your list
In essence, you will do whatever it takes to achieve the success you desire. You know what your goal is and you don’t allow yourself any wiggle room. Time gets scheduled into your calendar to work on your marketing and you are amazingly diligent about it.
On the other hand, if you are interested in growing your business, you will simply do what is convenient for you. You will complete your assignments when you find the time. Do some networking. Maybe send out a few warm letters at some point.
Your approach will be all about when you have time and can find a way to work these crucial tasks into your schedule. You allow yourself to fall back on excuses as to why it’s not the right time or you don’t have the time. Important steps fall to the bottom of your to-do list and you have steps you even avoid entirely.
The truth is you pay a high price for being interested in growing your business. The lack of total commitment and dedication costs you dearly because it puts your ultimate success at risk.
See, here’s the thing, the difference between those who are successful and those who are kind of having a mediocre experience is the difference between doing whatever it takes and doing what is convenient. Successful people do whatever it takes, especially when it’s uncomfortable.
All it takes is a single decision. The decision to go for it no matter what. The decision to do whatever it takes to have the success you dream of. So which one will it be for you?
Your Client Attraction Assignment
Think over the last seven days. Have you been making excuses? Are you letting important marketing assignments fall to the bottom of your list? This is your wake-up call and chance to regroup. Get committed and see what a tremendous difference it makes in growing your business. Then let me know how you are doing.