When you are starting out or if you encounter a slowdown in your business, it’s so important to make sure you remain client attractive. What do I mean by that? The truth is if you need the money and the clients more than they need you, they are going to almost smell it on you. Fear and desperation are not attractive for bringing in new clients. In fact these two states of being are client repellent! If you feel these negative emotions you might be pushing clients away.
Why is this true? It’s simple – if you need them more than they need you, they will not trust you.
It’s really important to come from a “full practice mentality” where you don’t need anybody. Because when you don’t need the money, people tend to trust you more. That’s what its like when you have a full practice.
The point is, if you are transitioning from another business or job, it’s OK to keep that going or not leave your job until you feel financially ready to do so. This will certainly help not only with your income, but with your mindset which is vital to your success. Easing the mindset is your priority.
I recommend doing whatever you need to do to stay out of the fear. And if that means not leaving your job right away, so be it. Maybe you’ll stay another six to eight months to help ease your fear, keep you afloat and feel less pressured. That will give you time to position yourself in the marketplace so you are attracting clients who have the money, not sinking ship clients. And it will keep you from repelling really good prospects as well.
Your Client Attraction Assignment
If you feel panicky about leaving your job or transitioning your business to a new focus all at once, don’t do it. Ease your fear and mindset by holding off another few months. This gives you time to get all your marketing figured out and in place. It also allows for you to ramp up your new business without feeling too much pressure to cover all your expenses right out of the gate.
Talking to prospects from the full practice mentality allows your clients to sense your stability and be more likely to trust you when you don’t have the pressure of needing them.