For many coaches, the second most visited page (second to the homepage) is the About Me page. I just looked at my own website stats and my About Me page is #15 of hundreds (I’ have loads of articles), so it’s up there in the top 5%.
I know you’d agree. I’m sure you’ve checked out your coaching friends online, and as soon as you get to their sites, I bet you click on their About Me page first. Everyone wants to see who is hiding behind the red curtains.
The great thing about your About Me page is not that you can talk about yourself, but if you do it right, you can talk about yourself AND move visitors closer to becoming your client.
Let me give you three things to help you do that.
1. Tell your story.
People care more about WHY you coach rather than HOW you coach or even WHAT you do as a coach. People love the WHY.
Thus, in your About Me page, tell about why you became a coach. What motivated you to be a coach? What keeps you going? What’s so amazing about coaching? What in your life got you to discover coaching? How did you transition into coaching? What hard decisions did you make? Did you have a coach? What do you love most about coaching?
Tell them your story filled with WHY.
2. Talk about your beliefs and life lessons.
People want to follow those with strong, positive beliefs. People connect with those who share similar beliefs. People love to know what makes you tick, and your beliefs are a big part of that.
Life lessons are very similar but are tied to stories – and people love stories! It’s like telling beliefs in the form of a story.
Why coaching works, what you believe about people, what’s true deep down in this world, what’s true about success, what’s true about failure, etc. – all of these things show what you believe.
Also, don’t worry about choosing the right beliefs to share. Simply being willing to share your beliefs shows you’re confident about yourself. Clients like that. If you don’t share some deep stuff about yourself, you miss out on the chance to deepen your connection with clients.
3. The general rule: Highlight value everywhere.
In other aspects of the page, take a moment and point out value.
For example, if you’ve attended a specialty training course, like a walking meditation, and you’re into coaching people around health, you can point out the benefits of how this training brings value to your coaching. Maybe you do a light form of walking with clients in nature and help them find amazing solutions to tough challenges. That’s valuable.
A friend of mine, copy editor, has very poor vision at a distance. She can only see close-up. As such she has become very strong at reading and especially copy editing. Her limitation, far seeing, resulted in a strength, reading lots and getting good at proofing.
In summary …
Use your About Me page to show value. Tell your story, share your beliefs, and point out value. The deeper clients can get to your WHYs, the stronger they will bond to you – a must for getting clients.