A Quick Tip on Easy Content Creation

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We’ve all heard it said that ‘Content is King.’ It’s true, especially in our business.

The more our business is ‘relationship based’, the more our prospects and clients will need to get to know us before they will do business with us.

So how do we do allow our prospects the opportunity to get to know use before they buy our products and services?


By providing tips, tricks, strategies and resources in the form of ‘education-based communications.’ By speaking to them about their greatest needs, interests, and wants,we develop relationships that lead them to become our clients.

Content creation can be a real struggle for some people, but it doesn’t have to be for you. In the past I’ve suggested that you start building your content creation muscle by writing “tips.”

A tip can be as short as a 150-350 word ‘mini article’ that offers value in the form of strategies, resources, tips and how to’s that adress your target market’s needs, interests and wants. Tips can also be thought provoking and inspirational.

Tips are welcomed in your prospects’ and clients’ email boxes because they are quick and easy to read and provide value. And getting into the habit of writing success tips will make your other writing projects easier.

Here’s a simple way to format your tip:

Open by addressing the problem.  Say that you have 1, 2, or 3 tips, tricks, strategies to address the problem (mention the problem) and provide a solution (mention the solution).

  • propose solution/thought/perspective #1
  • share one comment on that solution/thought/perspective
  • propose solution/thought/perspective #2
  • share one comment on that point.
  • solution/thought/perspective #3
  • share one comment on that point.

Close by reiterating that implementing these tips, the reader will eliminate their problem (mention it) and gain the solution (mention it). And viola! You have a tip!

But here’s even more good news.

By using this model, you can create a variety of other products on different topics, both large and small. If you want to create larger products like special reports or audio trainings, you can add additional solutions/thoughts/perspectives, and go deeper into each of them.

For example, you can create three tips on a particular topic such as stress reduction, weight loss, goal setting,  communication, improving your golf game, or making money, add an intro and a close, and make it a valuable special report.

Take that same information and record it and you have an audio product.

Get started today creating content and writing your tips!


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Kim Clausen

Kim Clausen is a Professionally Trained Coach who has more than 20 years of marketing and business development experience. She has worked in several industries and various sized companies developing and implementing strategic marketing programs. She has also founded several businesses and has developed a successful coaching practice of her own. Kim is a successful author, public speaker and teacher, and dedicated single mom. Kim can help you develop your very own multi touch marketing strategy that best suits your business needs. http://www.ready2gomarketingsolutions.com

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