Most service professionals, coaches, and consultants don’t have a marketing plan. Some don’t know how to create one, and others don’t want to spend the time to create it.
Marketing planning is important. How could you get to your destination if you don’t know where you are going and how to get there!
What makes marketing planning difficult is our perception about it. Most people avoid doing what is hard and confusing. So let’s make it simple. Effective marketing starts by creating a simple plan that you can follow consistently.
Here is how you can create a simple marketing plan.
Step one: what do you want to do and why?
Everything starts with thoughts, and you should be clear about what you are doing and why.
Your confusion will stop you from attracting clients. Also, lack of passion will lead to abandoning your plans as soon as you hit the first bump on the road.
Step two: who are you serving and why?
The next step is to identify your target market and their needs. You need to know what they really want and need. Otherwise, you will not be able to attract clients. No one goes to the dentist unless they are in pain or trying to avoid pain!
Knowing what your clients really need will enable you to align your services to solve their problems. That is what niche is all about. Niche is the specific service you provide to your target market.
Step Three: How would they find you?
How will you connect with your clients? You may have the greatest products and services; however, you will only succeed if you can attract the right clients.
You want to connect with your potential clients and tell them how you can solve their problems. Speaking, networking, social media, and writing are some of the common marketing strategies for service professionals. Look into what you do best and choose the strategy that is aligned with your strengths.
Step Four: Express yourself and have fun!
Now it is time to get out there and share your gift with others. You must express yourself completely and authentically. Your clients buy from those they like and trust.
Monitor your efforts and change as needed. You must be passionate about what you do and who you serve, but detached from how you are reaching out to them. Stay open to changing your strategies and identifying the ones that really work for you.
Step Five: Constantly improve yourself and get help!
You must improve your skills and knowledge constantly. Successful solo professionals constantly learn new things. They internalize what they learn and discover new strategies that work for them. Most clients come to you to learn from you. They want to hear your ideas and thoughts. Therefore, you must constantly learn and improve in your respect field.
Also, you must learn about marketing and how you can run your business more effectively. Finally, get help! It is impossible to become expert in everything. There are coaches and consultant who can help you in areas that you need help.
Step Six: listen to your heart and enjoy the process
Always listen to your heart. You will know what to do. Running a business is tough at times. It is important to be honest with yourself and follow your heart. Your emotions tell you everything.
You know when you are afraid and when you are being stubborn. You know when your ego is talking and when you are on the right track. Trust yourself and move forward. Take baby steps and enjoy the ride. Yes, enjoy the process or find something else that you enjoy more!
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