Are you trying to fill a smaller group coaching program or mastermind series? Maybe you are seeking six to 12 members. If you are promoting the offer with a teleclass, then closing the sale with callers is a bit different than the regular process.
The “Cherry Picking Method” is one of the best ways to close the sale with a group mastermind program. Here’s how it works.
1. Interview Prospects Individually to Ensure the “fit”
Explain to the callers that you are offering to speak with each person personally who is interested in joining the group. Tell them you will be “Cherry Picking” each and every group member to make sure they are the right candidate.
2. Clients Prove They Are a Good Fit
Just as much as clients will be interviewing you, you will be interviewing them to see if they have what it takes to be part of the group. By doing this, you are essentially turning the tables and saying, “You need to prove to me, perspective client, whether I should pick you or not.” This is a very powerful method for recruiting group members.
3. Discuss Program Details and the Solution Your Program Offers
You want to lay it all out, what the program includes, what members struggle with, the results members want most and who is right for the group.
4. Scarcity Turns Up Interest
Next, stress the scarcity of how few spots (like 12 or whatever your number is) are available. Plus, they have to go through the application process so you can see if they have what it takes to be a part of this special group. Naturally scarcity creates a stronger desire for something. That is just part of human nature.
5. Mastermind Script Suggestion
For a mastermind group, you can say something like, “As you can imagine, in a mastermind group like this one, the collaboration and the association are key. We need to have only a certain level of client in the group for it to work well. So you need to show us that you will be a good fit.”
In addition, this method sets up the expectation that callers need to speak with you directly to get in, giving you the needed access to close the sale with each one individually. It’s a great way to increase your Closing the Sale success rate.
Your Client Attraction Assignment
Are you thinking about offering a group program? While you plan out your teleclass script that introduces your program, make sure to focus on your closing script as well. While explaining what the program is about is key, the “Cherry Picking Method” is even more important to fill your small group with ease.