Most coaches, consultants, and other service professionals don’t have a marketing plan. Some don’t know how to create a plan, and others don’t want to spend the time to create it. Creating and following a marketing plan is essential. How can you get to your destination if you don’t know where you are going or how to get there?
Creating an effective marketing plan is not difficult; however, our perception about marketing is what makes it more difficult. Most people avoid doing what is hard and confusing.
So, let’s make it simple. Effective marketing starts by creating a simple plan that you can follow consistently. Here are some tips to help you create a simple marketing plan.
Step One: What Do You Want To Do And Why?
Everything starts with thoughts. You must be clear about what you are doing and why. Your confusion will stop you from attracting clients, and it will affect your results.
Also, lack of passion will lead to abandoning your plans as soon as you hit the first bump on the road. Therefore, you must find a higher purpose to motivate you. Your purpose will give you strength to move forward.
Step Two: Who Are You Serving And How?
The next step is to identify your target market and their needs. You need to know what they really want and need; otherwise, you will not be able to attract clients. No one goes to the dentist unless they are in pain or trying to avoid pain! Knowing what they need will enable you to align your services and provide solutions they want to solve their problems. That is what niche marketing is all about!
A niche is a specific service you provide to your target market.
Clients are looking for results, not your services. Therefore, the key to becoming a successful service professional is to help your clients achieve the results they want. That is the value you provide and helps you stand out in your market.
Step Three: How Will You Attract Your Ideal Clients?
How will you connect with your ideal clients? You may have the greatest products and services; however, you will only succeed if you can attract the right clients. You must connect with your potential clients and tell them how you can solve their problems. You must communicate consistently, effectively, and in a memorable way to stand out in your client’s mind.
Speaking, networking, social media, and writing are some of the common marketing strategies that service professionals use to attract clients. Look into what you do best and choose the strategies that are aligned with your strengths.
It is important to plan before taking a lot of actions. Your time is the most valuable asset you have and your actions must produce the results that you want. Therefore, use your time wisely.
Step Four: Fully Express Yourself, Monitor Your Progress, and Have Fun!
Now, it is time to get out there and share your gift with others. You must express yourself completely and authentically. Your clients buy from those whom they like and trust.
You must monitor your plans and change as needed. You are passionate about what you do and who you serve, but detached from how you are reaching out to them. Stay open to changing your strategies and identifying the ones that really work and produce the results that you want.
Always listen to your heart, and you will know what to do. When doing business feel tough, it is time for realignment. It is important to be honest with yourself and follow your heart. Your emotions tell you everything. You know when you are afraid and when you are being stubborn. You know when your ego is talking and when you are on the right path. Trust yourself and move forward. Take baby steps and enjoy the ride. Yes, enjoy the process or find something else that you enjoy more!
Step Five: Invest in your education, but ask for help often!
You must continually work to improve your skills and knowledge. Successful solo professionals constantly learn new things. They internalize what they learn and discover new strategies that work for them. Most clients come to you in order to learn from you. They consider you the expert and they want to hear your ideas and thoughts. So, you must constantly learn and improve in your respective field. In addition, you must learn about marketing and how you can run your business more effectively.
Finally, always ask for help! It is impossible to become an expert in everything. You must learn to ask for help and delegate what you can. You are not here to do it all alone. You must realize that if you are sharing your gifts with others, then you must allow others to share their gifts with you.
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