Ever feel scattered or aimless in your coaching business? Like you just can’t get any traction?
You’re crystal clear about your desire to make a big impact and contribute to the success of the human race. But somewhere in the drive to do that, your energy and attention gets scattered and ineffective. It’s pretty painful, especially if the lack of clarity sticks around for very long.
Of course, focus is the answer. Focus clears your mind and spotlights what to do next. Pinpointed focus renews your courage and confidence.
I’ll tell you, on days when I feel unfocused, nothing worthwhile gets done. My response? I’m outta here. I had a day like that last week and, seriously, I just blew off my to-do list and took a mini vacation.
I’ve learned to let myself have days like that, because 85% of the time I am focused, and the result is always awesome! On those days, I start my day feeling on purpose, energized, motivated, and ready to take high payoff actions. And I end the day feeling grateful, more prosperous and relaxed.
What Makes the Fog Gather
What causes that feeling of ineffectiveness to creep in? I’ve seen it over and over in the coaches I work with, and it usually comes down to this. They don’t have a solid grip on who they serve and what those folks really want.
If you’re even a little fuzzy about who you serve, what they want, and how you fit into that picture, then you don’t have a clear direction for your business. So, it’s more difficult to push forward on projects, create and fill your coaching programs, and attract a steady stream of clients. Of course, that means you’ll miss out on making a great income too.
The good news is, clarity on those points is closer than you think. Commit yourself to finding the answers for a few fundamental and pithy questions about your coaching business, and you’ll have pinpointed focus most of the time. Then you’ll be able to cover lots of ground quickly and get where you want to go.
Focus is Knowing Who, What and How
Here are four powerful questions that, once you’ve answered them, will bring focus to everything you do in your coaching business.
- Who do you serve?
- What do they say they want most?
- What do they say is in the way of their reaching that outcome?
- How can you can help them bridge the gap between where they want to be and where they are now?
You can answer the first question on your own, as long as you have a good sense of what makes for a viable coaching niche. For the other three questions, you need to do some informal research with the people you serve. If you decide for them what they want, you may miss the mark and get into a muddle all over again. Because what you offer won’t get their attention and motivate them to invest.
When you know who you serve, what they want, and how you fit into that picture, you have a clear overarching direction for your coaching business. You may lose focus on a particular day, or struggle with a particular project, but you won’t be confused about your real value to a real audience. And it will get easier to discern and complete high payoff actions every day.
Once that’s done, your direction is set. Then everything you do to create your programs and attract clients will benefit from that clarity and focus.
If you’ve been feeling out of focus, share a comment about which of these four questions isn’t answered for you yet. And share what other methods have worked to get you back in focus and on track.