Creating an effective marketing plan is important for all entrepreneurs, coaches, consultants, and other service professionals. It provides the road map that we need to follow and all the essential tools that we should use to achieve our goals. Careful planning eliminates confusion and often allows us to save time and money.
Marketing plans for small business owners, coaches, consultants, and other solo professionals need to be simple. Complex planning is time consuming and may not be as effective.
Here are 3 parts of an effective but simple marketing plan:
1. Personal foundation
Your business is all about you. It is about why you are doing what you are doing and your purpose. Having a higher purpose is the key to your success. In addition, you must know all your strengths, experiences, knowledge, skills, and weaknesses. This will help you to choose the activities that are aligned with your strengths instead of activities that are not in your “sweet spot”.
2. Marketing Foundation
The best place to start is by defining who you are serving and what they need. Then you can define your services or align them with your target market. Knowing your potential clients will help you to find them easier and be able to connect with them in ways that others cannot and that is how you can differentiate yourself from your competition. Also, you need to define your financial goals and your business model. What revenue do you need to generate to stay in business? How will your clients work with you and pay for your services? Knowing your financial goals and business model will help you to define the strategies and tactics that you will need to attract clients to your business.
3. Marketing system
Creating a marketing system and customizing it based on your strengths is the best way to manage all your marketing activities. Marketing is a system, and having a system will allow you to generate the same results over and over. Utilizing a marketing system will remove all the guess work and stream line your activities. Knowing what to do to attract clients, create relationships and build trust, and convert prospects to real clients is the key to your success. Also, an effective system can help you to reduce your work and transform your struggles in to successes.
So, do you have an effective marketing plan or system?